Just after the launch of Windows 8, Urban Airship has
announced of its agreement with Microsoft to become the preferred provider of
push messaging services on new platform. The agreement is presented as an
"Alliance" between the two firms instead of a
"Partnership".
Both the companies who worked together before the launch of Windows 8
will now be taking the things forward. And there are chances of Urban Airship increasing
its involvement in the future training & developer activities to be
conducted by Microsoft.
Urban Airship will be offering a single codebase client library to
Windows developers. This library will work for Windows 8 and Windows Phone 8
applications. Urban Airship also offers backend-as-a-service to Android,
BlackBerry, and iOS, which will enable the developers to target messages &
broadcast notification for increasing the engagement of users, enhancing the
application's core offering, and maximizing the customer retention.
At present, the solution offered by Urban Airship is in beta phase and
will be only supporting push notifications. But, the firm is planning to roll
out the complete feature set for developers by 2013. Developers will soon get access
to more features and tools like rich push messages, analytics & reporting,
geo-fencing, and more. These features will convince developers to choose third
party service over the base level functionalities that Windows platform is
offering.
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