Why are Startup Enterprises Deploying Indoor Location Technology?

A review concluded by ABI Research shows that more than 10,000 startup stores, located mostly across cities in the US will be deploying indoor location technology by the end of the year. According to the report, coupons delivered through mobile devices and in store advertising are gradually gaining importance in enterprises. Moreover, location technologies are gradually shifting from Google to new concepts such as shopkick. The ABI Research report substantiates the growing importance of indoor location technology by citing the words of Patrick Connolly, a senior analyst working with the firm from London. In Connolly’s opinion, even as recent as a year back, only Google was considered the leader in the market of this type of technology, but today startup units are prepared to experiment, creating opportunities for smaller production units. While Google can use data to serve advertisements for competitors, with in store location services such an occurrence is minimized.

The Most Popular Indoor Location Technology Services

The most dominant indoor location technology used at present is shopkick. ABI Research is however of the opinion that less than three years down the line, Wi-Fi technologies provided by companies like Motorola & Cisco will take over shopkick. Towards the end of 2015, enterprises can expect indoor location technology services being provided by Motorola or Cisco in simpler & more affordable ways for retail units around the world. Following closely on the heels of Wi-Fi technology will be Bluetooth technology. It is also projected that the end of year 2015 will popularize indoor location technology in not only retail stores but also inside establishments like stadiums, universities, museums, and airports. Couponing & hyperlocal advertising are two sections of indoor location technology that companies providing this type of service are trying to improve in order to ensure effective services.

Benefits of Indoor Location Technology Services

These types of services offer retailers with primarily two benefits aiding in mobilization of business. These are:

• The indoor location technology services offer benefits comparable to those of online shopping. The deployment of this type of technology inside a store will help the owners of the store to keep track of the shoppers’ movement or footfall inside the store. This will help the store not only to get an idea of the total visits made but also the type of people visiting the store. This in turn helps stores to get a fair idea of their target audience, deeper understanding of the advertising techniques to promote sale of products & services to this group of buyers, and also arrange the store in such a way as to ensure improved in store experience.
• Indoor location technologies will help retail stores to serve better & more relevant coupons & ads to the visitors at the store. This in turn leads to enhanced experience within the store and additional sales of the store’s products. Patrick Connolly stresses on the point that indoor location technology will make the atmosphere of retail stores more efficient for sales and will also make stores more user friendly.

 

The deployment of indoor location technology in retail stores and other forms of establishments is gradually rising. ABI Research suggests that the end of this year will see more than 10,000 location technologies set up in retail stores across the world. Though the US stores is more proactive in deploying this type of technology, the other countries are also expected to follow suit.

 

This article is posted by Copper Mobile which is known as one of the top app developers in Austin. The company has created its niche in the field of enterprise app development and is an eminent iPhone app developer and Android app developer.