Wednesday 7 November 2012

iPad's Market Share Sees a Drop in Third Quarter of 2012

IDC's third quarter report has come out with some astonishing numbers. The market share of Apple iPad has dropped to 50.4%, which was 59.7% in the same period last year.

Apple is still number one in the tablet market followed by Samsung, which has jumped from 6.5% to 18.4% in that same period. The third place is acquired by Amazon with 9%, Asus comes forth with 8.6%, and Lenovo is the last in top 5 with 1.4%.
IDC has revealed that 5.1 million Samsung tablets were shipped in third quarter of 2012, which is 115% and 325% more than second quarter of 2012 and third quarter of 2011, respectively.



Vendor

3Q12 Shipments

3Q12 Market Share

3Q11 Shipments

3Q11 Market Share

3Q12/3Q11 Growth

Apple

14.0

50.4%

11.1

59.7%

26.1%

Samsung

5.1

18.4%

1.2

6.5%

325.0%

Amazon

2.5

9.0%

NA

NA

NA

Asus

2.4

8.6%

0.7

3.8%

242.9%

Lenovo

0.4

1.4%

0.2

1.1%

100.0%

Others

3.3

12.2%

5.4

28.9%

-38.9%

All Vendors

27.8

100%

18.6

100%

49.5%


Amazon has done a brilliant job in the third quarter and Kindle Fire line-up is one of the factors that helped it in doubling the market share quarter-over-quarter.

Apple iPad mini has just entered the market, so it is difficult for us to come-up with future predictions at present.

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