Freemium Applications Becoming Consumers Favorite

It seems consumers are loving the freemium applications. App AnnieIntelligence in a recent report has revealed that global revenue generated from freemium apps on iOS has quadrupled in the last 2 years. The trend and liking towards freemium applications has grown stronger in the US over a span of 12 months.

 

Google Play too has seen a decent hike in the revenue, which has grown 3.5 times in 2012.

 

The freemium apps on iOS generate 69 percent of the worldwide revenue while apps on Android generate 75 percent of global revenue.

 

However, there has been as such no change in the premium revenue generated from paid download apps.

 

Application developers are continuously working on freemium applications as these are bringing in more money.

 

The app creators in US are favoring freemium model. In a short span of two years, 1/3 of the top applications on iOS have become freemium.

 

Distimo reported that in 2011, half of the revenue generated from 200 iPhone applications came from freemium applications and the share was 65 percent in the Google Play.

 

 

IHS compared the in-app purchase share of freemium apps revealed the apps to bring in $970 million worldwide sale last year. The revenue is expected to cross $5.6 billion by 2015, which will provide freemium apps a total market share of 64 percent.

Countries other than the US for example, Japan & China are also rapidly adopting the freemium app model. The revenue generated from Japanese freemium apps on Google Play grew by 24x last year. Chinese freemium applications showed nearly 25x growth on iOS since January 2011.

Since freemium applications have become to dominate the market, it doesn't mean that total inclination of app developers should be towards this model. Not all the apps are suited to this model. There are applications involving in-app purchases, which are meant for a short period and give developers good chances to earn money. Flurry believes that an application that doesn't hold on to users for longer time period have better chances of monetization through one-time downloads.

 

Freemium applications are tempting but market of paid apps will still have a good amount of share. However, it cannot be neglected that consumers love the freebies and if they like it, they won't mind shelling out some bucks.

 

This article is posted by Copper Mobile which is known as one of the top enterprise applications development companies and mobile app developers Dallas as well as app developers Austin.