Microsoft is going Apple way with its curated
Windows Store. The Windows 8 and Windows RT app store is now opened to
developers in 120 countries around the world, just before the launch of Windows
8 OS.
Microsoft is all set to launch the new OS on 26
Oct, 2012 and is ensuring that everything falls right in place. With its
"not to miss out on intricate details" attitude, Microsoft has
replicated Apple's secure App Store model but if experts are to be believed,
Microsoft won't go too far. Apple has curated store, which means that every
application available is tested but not restricted. Moreover, the approval
process is instrumented, so that developers can track the approval status of
the app.
Earlier, it was only Apple, but Microsoft too is
determined to follow the strict curated supervision. But, what are the reasons
that are making experts think that it will be a short term journey for
Microsoft?
Meeting the Microsoft's Standards
Microsoft is going to be strict on approval of
applications. In order to get the app on Windows Store, developer will first
have to register themselves. Once the app is developed, it will be submitted to
Microsoft for a review. There are certain criteria in approval process. The
very first thing an application needs to have is, it should have to do
something. The trend and success of mobile apps has attracted many developers
to build applications that do not contain anything are just present in app
stores to increase the numbers. Microsoft will make sure that applications
available on the app store add a lot of value.
Another good thing Microsoft is going to do is,
review the applications for their age appropriateness. This is a step to make
sure that children do not download restricted apps.
Windows 8 is the Intel version of new OS and
Windows RT is meant for low-power ARM chip, especially for tablets. Although,
there's an application store for Windows Phone handsets, but Microsoft has sold
& distributed applications for the desktop based OS.
If we see Apple's App Store policy, it has made
some strict rules to block developers from doing certain things. But,
Microsoft's store doesn't have most of these restrictions.
Both the new OS, Windows 8 and Windows RT are
different, when it comes to handling third-party software. In Windows 8, users
can install software from Internet or DVDs. While, in Windows RT, applications
can only be installed from Microsoft's online store. This is a drawback when we
talk about curated supervision.
If we talk about the certification process,
Microsoft will review that the app does what it says. In case, a developer says
that application won't be collecting personal information, Microsoft will
actually check for the same. Moreover, apps available on Windows Store will be
checked for malicious code.
Mobile applications are continuously facing the
threats of malware, information breach, and virus. Microsoft with its strict
rules is trying to make things safer and secure for consumers. But, with so
many restrictions and possibilities, it is yet to see if Microsoft will be able
to provide better & more secure application store than Apple.
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