Does Your App Work In The Field?

Creating apps made for field services is a growing area of the market that is certainly worth exploring. Whether you have actively been involved in this area of the market for the last several years, or you are just now considering offering an app to your customers, and perhaps, employees to use in their field, now is definitely the time to do so. If you do decide to do so, along the way you will undoubtedly need to decide whom you are going to offer your app to — employees or customers, or both.

 

Offering Your Field Service App To Employees

 

In most cases, when a company offers an app for employees to use in the field, it is most likely for mandatory usage. In such case, your company likely will have to offer it for free, as charging employees for something essential to their job is not typical of a successful enterprise. With that said, there is always the possibility that the app may not be essential to the work of your employees and you can subsequently offer it either free, or for a small price. Then, they will be able to decide whether they in fact want to use the app, and if it is even worth the price you are charging for it. For instance, if you own an herbal supplement distributor and create an app for employees to reference all the different supplements your company processes, you may deem this as a mandatory app for employees to have on their company smartphones. At the same time, you may feel that this is a perk and decide to offer the app for a small fee, or for free, but not mandatory. Then, depending on your business, you also have to decide whether you want to offer the app to your customers as well. Ultimately, the choice is yours.

 

Offering A Field Service App To Your Customers

 

Whether your business is assisting other employees with their field services, or you just want to pass on the app that you offer your own employees, doing so may be worth it to you. If you do offer your app to customers just as you do your employees, then you may consider doing so for a price. In other words, if you can profit off of something that you offer to your employees for free, then it may make up for some of the cost associated with having such a complimentary offering. In this may, you may be able to recoup some of those costs. Or, you may want to shine on the expenses and, again, offer it for free, but this time to your customers as well as employees.

 

Conclusion

 

Offering a field service app to your employees and customers, or both, can be a bit complicated, especially if you wish to make a distinction between the two. It is entirely understandable if you want to charge your customers for the app, but not your employees, or vice versa. When making such a decision, it is easiest to do so with an open mind not solely focused on making a profit. Sure you want to recoup as much of the costs associated with the app as possible, however, you also do not want to come across as frugal and desperate to profit off of your own employees.