Friday, 7 September 2012

Samsung Outshines Apple?

Samsung may have hit a setback amounting to a billion dollars in the month of August, but the same month brought luck to the electronics company when the Galaxy S III was declared the largest selling smartphone for the month in the US. According to reports, the Samsung Galaxy S III was sold at three out of the four prominent carrier networks of the US.

Michael Walkley, an analyst with the Canaccord Genuity checked the figures from the carrier stores to confirm the news. This is the first time that a smartphone topped the sales charts in the US since the launch of the iPhone 4S. While most point out to waiting for the latest version of the iPhone as the chief success of Samsung Galaxy S III, Walkley is of the opinion that the latter is indeed the best Android experience so far.

Also, the launch strategy applied by Samsung for Galaxy S III played a very important role in shooting up sales of the mobile device. Galaxy S III was made available in US markets from the month of June, which is just one month after the announcement of the launch was made. Since the curiosity of the customers was already piqued, close to 10 million purchases were made on the very first month. User experience from Samsung Galaxy S III as opposed to previous versions of the Android devices spread as word of mouth and helped pitch sales.

Reports also state that Samsung is likely to enjoy the top slot in the sales charts for a few months more in spite of the launch of Apple iPhone 5. The Android 4.1 update used in Galaxy S III has helped to boost personal assistance & performance, thus raising the sales percentage.
 
No matter what the reason, it is indeed interesting to watch Apple facing competition from Samsung, and a stiff one at that, in the earlier monopolized smartphone market. This competition is expected to provide more power to the users as both Apple and Samsung will definitely try to attract users by incorporating smarter features to their future devices, to be ahead of each other.

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