Samsung may have hit a setback amounting to a billion dollars in the
month of August, but the same month brought luck to the electronics company
when the Galaxy S III was declared the largest selling smartphone for the month
in the US. According to reports, the Samsung Galaxy S III was sold at three out of the
four prominent carrier networks of the US.
Michael Walkley, an analyst with the Canaccord Genuity checked the
figures from the carrier stores to confirm the news. This is the first time
that a smartphone topped the sales charts in the US since the launch of the
iPhone 4S. While most point out to waiting for the latest version of the iPhone
as the chief success of Samsung Galaxy S III, Walkley is of the opinion that
the latter is indeed the best Android experience so far.
Also, the launch
strategy applied by Samsung for Galaxy S III played a very important role in
shooting up sales of the mobile device. Galaxy S III was made available in US
markets from the month of June, which is just one month after the announcement
of the launch was made. Since the curiosity of the customers was already
piqued, close to 10 million purchases were made on the very first month. User
experience from Samsung Galaxy S III as opposed to previous versions of the
Android devices spread as word of mouth and helped pitch sales.
Reports also state that Samsung is likely to enjoy the top slot in the
sales charts for a few months more in spite of the launch of Apple iPhone 5. The
Android 4.1 update used in Galaxy S III has helped to boost personal assistance
& performance, thus raising the sales percentage.
No matter what the reason, it is indeed interesting to
watch Apple facing competition from Samsung, and a stiff one at that, in the
earlier monopolized smartphone market. This competition is expected to provide
more power to the users as both Apple and Samsung will definitely try to
attract users by incorporating smarter features to their future devices, to be
ahead of each other.
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