How To Create An App That Sells Itself

As fun as marketing a mobile app can be, creating one that sells itself is much more versatile. And while it may seem like pure luck to be able to create an app that essentially requires zero marketing efforts from your company, doing so can actually be fairly easy to achieve. To help you do so, here are some tips on how to create an app that sells itself.

 

Be Innovative

 

Often times it is the most innovative new apps that bring something enticing to the mobile market, and subsequently make it possible for them to be able to sell themselves. If you take a look at any innovative app that first introduced a function or concept to the mobile market, you will likely also notice that its founding company spent significantly less on its marketing budget compared to most similar apps. For instance, take the Sleep Cycle app. It is the first app to track user sleep patterns and quality by merely using the built-in technology from devices like the iPhone. This app is truly innovative, and consequently requires very little marketing efforts from its designer. Mainly, the app sells itself through word-of-mouth, which may seem like an unnecessary, and perhaps even unrealistic, expectation for an app to have, however, it is certainly something to strive for.

 

It's All In The Name

 

A major part of your mobile app selling itself is in its name. If it is has a boring, plain and unenthusiastic name, then not only will users have no idea what its purpose is, but they most certainly will not be enticed to buy it. For such reason, when naming your mobile app, you should most definitely aim to give it a name that reaches out to users. More specifically, you should give your app a name that makes mobile device users want to investigate its use, which will in turn further their consideration about downloading it. In this regard, the name you give to your mobile app does not necessary even have to make since initially, so long as you eventually explain what its significance is once a prospective user investigates.

 

Make An Awesome App

 

Without question, the most proactive thing you can do to offer an app that sells itself to the market is to create one that people want to use. While some apps remain mediocre but get by with their excellent marketing efforts or stellar sales team, more often than not, it is the apps that are well-crafted and extremely useful that sell themselves. If your goal is to offer such an app to the mobile market, then you should most certainly aim to create a well-designed mobile app.

 

Conclusion

 

Making an app that virtually sells itself sounds like an exceedingly unattainable feat. However, it most definitely is achievable if you work on creating a useful app that anyone with a mobile device will be practically begging to download. What’s more, if you can create such an app that is also innovative compared to the others in its category, then you will increase the app’s natural marketability that much more. Lastly, giving your app a name that is unmistakable in the industry, and subsequently provides an easily identifiable presence in its market, will surely increase its ability to sell itself. In this sense you may also consider creating a separate brand for your app.

Making Your App Unique

Mobile apps are seemingly as abundant as the number of mobile device users in the market. While this may or may not be true, the fact that there are so many of both makes it increasingly difficult to come up with unique apps that no one has ever thought of. Making sure that your mobile app is truly one-of-a-kind can be more difficult than it initially seems. Whether your app is for simple enjoyment, such as a game, or has a more complex nature such as an app geared specifically for the working professional in their daily tasks, you should regardless try to make it unique. While it may seem as though there is little you can do besides come up with a distinctively original idea, there are additional things you can do to make your mobile offering truly unique. To help you do so, here are a couple ideas to consider.

 

Examine Your Competition

 

By examining the competition, you will be able to tell what features that your app can improve upon, and which it should forget all together. Additionally, you will be able to decide how you can bring your own twist to apps that already exist. Subsequently, this will give you the opportunity to make a truly unique offering to the mobile market. Too often apps simply replicate other mobile offerings, and consequently flood the market with repeat apps that no body wants. Not only is this a recipe for disaster for your company, but even if your replicated app is somehow profitable, it still brings nothing new or valuable to the market. If you want to create and offer a truly unique mobile app, you must take every precaution to either improve upon another idea, or come up with an entirely original one of your own.

 

Offering An Entirely Original Idea

 

Perhaps the easiest way to produce a unique app is to come up with an entirely original idea. In terms of ease, coming up with the actual idea may not be the simplest process, but it is easy in terms of alternatively having to sift out duplicate ideas. Additionally, coming up with an original idea for an app is also the only method of guaranteeing that your app is not duplicated in anyway. What’s more, it promises that the only way there will be any other app like yours is if it comes after you made the initial market offering. Throughout the process of creating an app based on an entirely unique idea, you will have the opportunity to entice users along the way with teaser sneak peaks on social media, and perhaps even your website, if applicable. In this way, you will ensure that your idea is documented and the mobile industry knows that your idea was first, in case any other mobile enterprises copy it.

 

Conclusion

 

Offering a truly unique app to the market is very difficult, but assuming your app has a useful function, then you are practically guaranteed sales. Not only do mobile device users love new ideas, but even more, they love new ideas that they can use and that will subsequently benefit their lives. Hopefully the aforementioned process of offering an entirely new idea will lead you to attempt such a mobile offering for your company. Doing so will surely increase the revenue and profitability of your presence in the mobile market.

Leading Your Mobile Enterprise

It is estimated that there are now more mobile devices in the world than there are people. With such a statistic weighing on the minds of leaders of business, the time to capitalize on the popularity of mobile devices has come. As the leader of an enterprise, it falls on you to harness the potential of the mass amount of mobile devices and users in the world, and subsequently appeal your product to them. As an enterprise leader, you are required to wear many hats — it is your job to keep everyone happy, and make sure your app maintains a healthy reputation for your company. Most mobile enterprise executives are natural born leaders, but even the most proficient leader needs to brush up on his or her skills now and then. For those feeling a bit rusty with their leadership skills, here are a few tips to get back on track.

 

Be Charismatic

Being a "Charismatic" is a valuable title for a leader to hold. It is the ultimate sign that you are outgoing and personable with your enterprise. In some ways, natural charisma in your role as a leader is nearly impossible to acquire. In fact, many people believe that charisma is a trait that leaders are simply born with, and cannot learn. With that said, you can certainty make a conscious effort to be charismatic in your everyday actions as a leader of your enterprise. For instance, you can actively check-in with your customers and employees, giving them a personable and outgoing impression. Additionally, you can create a persona for yourself when in the public’s eye. While at industry functions and events you can become the most charismatic version of yourself, even if you aren’t like that in your personal life.

Do Not Micro Manage

Depending on the industry expert, you may find different advice about micro managing your enterprise and its mobile offerings. Some say micro managing as a leader is fine, and even effective, while others say it is ineffective and a waste. Ultimately, the decision is yours, and while there have been plenty of successful micro mangers, such as Apple founder, Steve Jobs, and Starbucks CEO, Howard Schulz, attending to duties that you have hired employees to take care of, can be an incredible waste of your valuable time.

Learn To Delegate

Fending off the urge to micro manage your mobile enterprise is the first step in learning how to delegate tasks to your subordinates. If you can accomplish that, you will automatically have become a more effective leader than many enterprise executives aiming to be successful leaders. Being able to tell subordinates what their job is and how to do it, is essential to your business' success. So, next time you are faced with designing the login interface of your company’s next wildly popular app, give the job to one of your trusted subordinates, but make sure they get you to sign off on it.

Conclusion

Whether you are leading a mobile enterprise with numerous successful mobile applications under its belt, or looking to merely develop a mobile app for your existing business enterprise, being an influential leader for your company is paramount to its success. By developing yourself into a more charismatic leader — learning to delegate tasks instead of micro managing — you will be able to optimize the efficiency of your operations and streamline productivity. While these steps certainly won’t be accomplished overnight, they are meant to be stepping-stones to becoming the leader your company needs.

Does Your App Work In The Field?

Creating apps made for field services is a growing area of the market that is certainly worth exploring. Whether you have actively been involved in this area of the market for the last several years, or you are just now considering offering an app to your customers, and perhaps, employees to use in their field, now is definitely the time to do so. If you do decide to do so, along the way you will undoubtedly need to decide whom you are going to offer your app to — employees or customers, or both.

 

Offering Your Field Service App To Employees

 

In most cases, when a company offers an app for employees to use in the field, it is most likely for mandatory usage. In such case, your company likely will have to offer it for free, as charging employees for something essential to their job is not typical of a successful enterprise. With that said, there is always the possibility that the app may not be essential to the work of your employees and you can subsequently offer it either free, or for a small price. Then, they will be able to decide whether they in fact want to use the app, and if it is even worth the price you are charging for it. For instance, if you own an herbal supplement distributor and create an app for employees to reference all the different supplements your company processes, you may deem this as a mandatory app for employees to have on their company smartphones. At the same time, you may feel that this is a perk and decide to offer the app for a small fee, or for free, but not mandatory. Then, depending on your business, you also have to decide whether you want to offer the app to your customers as well. Ultimately, the choice is yours.

 

Offering A Field Service App To Your Customers

 

Whether your business is assisting other employees with their field services, or you just want to pass on the app that you offer your own employees, doing so may be worth it to you. If you do offer your app to customers just as you do your employees, then you may consider doing so for a price. In other words, if you can profit off of something that you offer to your employees for free, then it may make up for some of the cost associated with having such a complimentary offering. In this may, you may be able to recoup some of those costs. Or, you may want to shine on the expenses and, again, offer it for free, but this time to your customers as well as employees.

 

Conclusion

 

Offering a field service app to your employees and customers, or both, can be a bit complicated, especially if you wish to make a distinction between the two. It is entirely understandable if you want to charge your customers for the app, but not your employees, or vice versa. When making such a decision, it is easiest to do so with an open mind not solely focused on making a profit. Sure you want to recoup as much of the costs associated with the app as possible, however, you also do not want to come across as frugal and desperate to profit off of your own employees.